Module 1: Purpose Led Leadership & Organizations

Why great leadership alone doesn’t create great companies, and the five traits that separate leaders who build sustainable organizations from those who don’t.

Module 2: Transformation & Communication

This module explores how to transition from PLL to PLO. How to embed purpose into decision-making, strategy, and communication, so it doesn’t just live in leadership meetings but drives execution at every level.

Module 3: Leading the Change

How to prevent purpose from fading over time, ensure alignment sticks, and lead in three dimensions: up, across, and down, to sustain long-term impact.

About the Course

Most leadership training tells you how to be a great leader. This isn’t that. Because let’s be real, great leadership alone isn’t enough. If purpose isn’t built into how an organization runs, it dies the second leadership steps out of the room. 101 is about turning leadership from an individual effort into a system that scales. It’s about ensuring purpose isn’t just a value, it’s the backbone of how teams operate, make decisions, and execute with clarity. This module lays the groundwork for shifting from Purpose-Led Leadership (PLL) to a Purpose-Led Organization (PLO), a transformation that’s put into action in 102 and sustained in 103.

Eric & Sasha Hathaway

Sasha and Eric are the father-daughter brains and grey-matter behind LucidOrg. Built on the belief that great leadership alone won’t save your company, but building an organization that actually runs on purpose will. With decades of experience scaling businesses, breaking silos, and fixing what most leadership programs get wrong, they’re here to help you ditch the outdated playbook and create a company that doesn’t just talk about purpose but actually operates on it. No fluff, no generic leadership advice, just real, practical strategies to build something that lasts.

Course Curriculum

3 Chapters · 21 Lessons

  1. 1

    Purpose-Led Leadership - The Secret Sauce

    1. (Included in full purchase)

      PLL: What is it & Why?

    2. (Included in full purchase)

      Purpose Led Leadership

    3. (Included in full purchase)

      5 Key Traits of a PLL

    4. (Included in full purchase)

      Embedding Purpose Led Leadership

    5. (Included in full purchase)

      The Leadership Trap: Why Purpose Can't Stop at the Top

    6. (Included in full purchase)

      The Leadership Trap

    7. (Included in full purchase)

      The Initial Transformation

    8. (Included in full purchase)

      Module 1: Overview Slides

    9. (Included in full purchase)

      BONUS: Challenges to Make it Stick

  2. 2

    Transforming into a PLO

    1. (Included in full purchase)

      Transforming to a PLO

    2. (Included in full purchase)

      Transforming & Communicating

    3. (Included in full purchase)

      Communication: The Connector

    4. (Included in full purchase)

      Key Challenges to Watch Out For

    5. (Included in full purchase)

      Module 2: Overview Slides

    6. (Included in full purchase)

      BONUS: Challenges to Make it Stick

  3. 3

    Leading the Change

    1. (Included in full purchase)

      Leading the Change: Execution & Commitment

    2. (Included in full purchase)

      Leading the Change

    3. (Included in full purchase)

      Leading in 3 Dimensions

    4. (Included in full purchase)

      Using the 11 Organizational Efficiency Indicators

    5. (Included in full purchase)

      Module 3: Overview Slides

    6. (Included in full purchase)

      BONUS: Challenges to Make it Stick

Ready to Lead with Purpose?

Stop leading on autopilot, build a company that actually runs on purpose. Join the course and make it happen.

Enroll Now